About & Values
Meet Our Founder & CEO: Nicolas Henckes
At the core of Kitsune Advisory's strategic expertise and client-centric approach is its founder, Nicolas Henckes. With a distinguished 20+ years career spanning senior executive leadership and strategic advisory roles across diverse industries, Nicolas brings unparalleled, hands-on experience to every client engagement.
« I have been a CEO and a board member myself which allows me to perfectly understand the professional — and emotional — challenges of business owners. I felt I had something to offer to help them when they need it. » Nicolas Henckes
Meet Equity Partner: Jan Oostvogels
As a strategic leader who combines long-range vision with decisive execution, Jan has over two decades as CEO across European organisations leading complex transitions, enhancing competitiveness, and building operational excellence grounded in sustainable performance. He excels where strategy meets action: simplifying complexity, aligning internal and external stakeholders, and ensuring ambitions convert into measurable outcomes.
He leads teams with calm determination, clarity of direction and a strong belief in collective performance. He believes organisations thrive when expertise and human capital are fully leveraged. As such, his management style is best described as servant leadership: vision-driven, providing clear direction, appreciative and based on trust.
« As a CEO, I bring a pragmatic, people-focused approach to competitiveness, operational excellence and organisational resilience » Jan Oostvogels
The Core Values Driving Kitsune Advisory
At Kitsune Advisory, our work extends beyond strategic advice; it’s deeply rooted in a set of core values that define our approach, shape our partnerships, and underscore our commitment to sustainable, responsible, and impactful outcomes. These foundational principles ensure we deliver not just immediate results, but enduring value for our clients and their stakeholders.
Long-Term Shared Value Creation
Kitsune Advisory focuses on generating long-term shared value for all stakeholders, moving beyond short-term gains. Our strategic recommendations are designed to build enduring success, fostering resilient business models that benefit shareholders, employees, customers, and the wider community. We partner with you to develop strategies that ensure sustainable growth, enhance reputation, and create a lasting positive impact. This holistic approach to value creation is fundamental to achieving meaningful and robust business outcomes.
Servant Leadership in Action
Our consultancy philosophy is built upon the principles of servant leadership. This means our primary focus is on advising leaders on how to serve the needs of their teams and empowering them, through teaching and guiding. Our objective is that your team members achieve their highest potential. Kitsune Advisory fosters a culture of collaboration, trust, and empowerment, ensuring that our strategic guidance and executive coaching enable your internal leaders to drive sustainable change long after our engagement concludes.
Innovation & Digital Transformation
In today’s rapidly evolving landscape, innovation and digitalization are paramount for competitive advantage. Kitsune Advisory is committed to guiding businesses through complex digital transformations, leveraging cutting-edge strategies and technologies to unlock new opportunities and optimize operations. We champion a proactive approach to adopting new digital solutions, fostering a culture of continuous improvement (Kaizen), and ensuring your business is agile and future-ready. From AI integration to data-driven decision-making, we empower you to harness the power of digital innovation.
Sustainability, CSR, and ESG Integration
We believe that responsible business practices are not just a compliance requirement but a fundamental driver of innovation, resilience, and long-term value creation. Kitsune Advisory champions sustainability, Corporate Social Responsibility (CSR), and robust ESG (Environmental, Social, Governance) principles in every engagement. We help organizations integrate these critical considerations into their core strategy, fostering ethical operations, promoting environmental stewardship, and ensuring positive social impact. Our expertise guides you in building a future-proof business that thrives responsibly.